About Alliance Equities Limited

Alliance Equities Limited (and associated entities) is the main investment vehicle for the Bhatnagar Family of Auckland, New Zealand.

Alliance Equities Limited is focused mostly on venture capital with early-stage high growth firms that are seeking to raise capital for commercialisation and fast growth.

We welcome contact from businesses seeking capital for commercialising their high growth opportunity, and love companies with recurring revenue, quality management, a scalable product that solves a problem, and a team that focuses on sales and customer service. Alliance Equities looks to add value through supporting businesses with their investor networks, by building positive public and investor relations, and advising companies on governance, capital requirements and other strategic needs.

If you think your business could be the next to prosper and grow with an investment from Alliance Equities, please don't hesitate to contact us here.

You can also view Aaron Bhatnagar’s interview with Unfiltered, which gives entrepreneurs significant insight into Aaron and Alliance Equities’ investment approach.

Please note: Alliance Equities is not interested in:

Our history
In 1980, the Bhatnagar family immigrated to New Zealand from Canada. Roger (Rajeshwar) Bhatnagar started a small electronics retail business called Sound Plus which grew over the decade. In 1991, Roger bought the Noel Leeming electronics retail chain from the receivers of Smith City Group, and after turning the business around, floated Noel Leeming Limited on the NZX in 1993.

Under Roger's leadership, Noel Leeming Ltd experienced considerable growth. In 1995, the business was merged with competitor Bond and Bond Ltd to create "Pacific Retail Group", which was New Zealand's largest electronics retail business. Other group businesses included Pacific Retail Finance and Computer City.

With his success in business, Roger was able to engage in philanthropy, art collecting, as well as his passion for automobiles. Pride of place in his collection for a number of years was a McLaren F1 road car, the first to arrive in New Zealand in 1994. 

Roger was knighted by the NZ Government for services to business and charities in 1998. Sir Roger Bhatnagar's interests in Noel Leeming were bought out in 1999, and he became a passive investor focused on commercial property. He has been retired from all business since 2007. You can read more about Sir Roger Bhatnagar's cricket memorabilia collection here.

Since 2011, Sir Roger's son, Aaron Bhatnagar, and Aaron's brother-in-law Blair Wolfgram have actively driven the Bhatnagar family's wealth management through listed equities, commercial property investment and venture capital. They formed Alliance Equities Limited (and its associated companies) in 2013 to pursue a number of venture capital opportunities. Chief among their investments was their strategic stake in Pushpay Holdings Limited, listed on the NZX since August 2014. Other ventures include their interests in NZ technology businesses, as well as NZ agriculture and aquaculture.

in 2018, the Bhatnagar and Wolfgram families created the Alliance Family Office to advance the wider family' social, philanthropic and business interests.
Duke of Edinburgh and Roger Bhatnagar
HRH The Duke of Edinburgh, and Roger Bhatnagar, WWF reception, Buckingham Palace, July 1996
Sir Roger Bhatnagar McLaren F1
Sir Roger Bhatnagar, 1994
Aaron Bhatnagar
Aaron Bhatnagar, June 2019
Blair Wolfgram
Blair Wolfgram, 2019